Overview
- Executive Chair Euisun Chung outlined five priorities for 2026: customer-focused evolution, agile decision-making, ecosystem competitiveness, bold collaboration, and leading new industry standards.
- Chung said core product competitiveness in autos now hinges on AI capabilities and highlighted a push to build strength in physical AI.
- He argued the group’s data from vehicles, robots and manufacturing processes gives it an edge that big tech firms cannot easily replicate.
- He urged faster, field-focused decisions supported by clear, timely communication, with reports reflecting employees’ own analysis and conclusions.
- He reaffirmed a previously announced 125.2 trillion won investment through 2030 and forecast a tougher environment with supply-chain restructuring, slower growth and geopolitical fragmentation.