Overview
- Across Hyundai, Kia and Genesis, the group earned 21 IIHS recognitions in 2025, the most of any automaker for a second consecutive year.
- Eighteen models received the Top Safety Pick+ designation, up from 12 last year, with three additional models earning Top Safety Pick.
- Flagship electric SUVs—the 2026 Hyundai IONIQ 9 and 2025–26 Kia EV9—received 'good' ratings in every applicable crashworthiness and crash-avoidance test.
- Brand results: Hyundai recorded eight TSP+ and two TSP; Genesis posted five TSP+ and one TSP; Kia secured five TSP+.
- Hyundai points to the outcomes as validation of its Electric-Global Modular Platform as IIHS applied stricter 2025 criteria, including more rigorous rear-seat assessments.