Overview
- The alliance sets a 2029 start for mass production and presents a ready-to-deploy solution for automakers, according to company announcements.
- Responsibilities are split with Hyundai Mobis handling system design and projectors, Zeiss developing the holographic film, tesa replicating the film at scale, and Saint-Gobain Sekurit laminating it into windshields.
- Company materials describe performance targets including more than 92% film transmittance, peak luminance above 10,000 nits and support for high‑resolution imagery in a compact package.
- The display is intended to align content to each viewer’s line of sight so drivers see driving data while passengers can view separate media that is not visible to the driver.
- Hyundai Mobis says the collaboration expands its 2024 partnership with Zeiss and is structured as a non‑exclusive supply chain that automakers can adopt or adapt.