Overview
- At a Seoul town hall, CEO José Muñoz centered the 2026 strategy on product quality, flexible powertrains and employee development.
- Hyundai kept its 2030 ambition of 5.55 million vehicle sales with electric vehicles targeted to make up 60% of the total.
- The roadmap calls for more than 18 hybrid models by 2030, Genesis hybrids starting in 2026, and an EREV system claiming over 600 miles of range.
- Partnerships with Waymo and GM are described as advancing, with real‑world testing and co‑development of five vehicle models underway.
- Leaders outlined responses to Chinese competitors through differentiated service, financial partnerships and a stronger eco‑friendly lineup, citing robust 2025 profits and higher dealer traffic through Amazon.