Overview

• Hyundai set a 77.3 trillion won investment for 2026–2030 focused on electrification, software-defined vehicles and manufacturing innovation, while reaffirming a 2030 goal of 5.55 million sales with 60% electrified.
• The company will invest $2.7 billion to raise capacity at its Ellabell, Georgia, Metaplant to 500,000 vehicles by 2028 and add about 3,000 jobs, with a planned mix of 10 hybrid and EV models.
• Product plans tilt toward affordability and flexibility, with more than 18 hybrid models by 2030, extended‑range EVs launching in 2027 targeting over 600 miles of range, and a midsize pickup for North America before 2030.
• Hyundai cut its 2025 operating margin target to 6–7% citing U.S. tariffs, as Seoul and Washington have yet to finalize a deal that would lower Korea’s auto tariff from 25% while Japan’s rate has been reduced to 15%.
• Following a Sept. 4 ICE raid that detained about 475 workers at the joint Hyundai–LG battery site, the company said the battery facility is now slated to open in the first half of 2026 and confirmed the Georgia expansion will proceed.