Hyundai Kona Electric Leads in EV Sales Below MSRP

The Hyundai Kona Electric and VW ID.4 top the list of electric vehicles selling for less than their suggested retail prices, reflecting a broader trend of EV discounts.

• Hyundai Kona Electric and VW ID.4 are the leading EVs selling below MSRP, with the Kona Electric averaging 4.6% below its MSRP.
• A recent study by iSeeCars shows that electric vehicles and larger trucks and SUVs are among the models most frequently sold below MSRP.
• Hyundai and Kia offer significant incentives on their EV models, including a $7,500 EV lease bonus and additional discounts, to remain competitive in the U.S. market.
• The high demand for premium and performance models like the MINI Cooper Hardtop and Porsche Taycan has led to these vehicles selling for well above their MSRP.
• The market for electric vehicles appears to have reached a saturation point, with prices and sales struggling compared to the previous year.

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