Overview

• Hyundai Kona Electric and VW ID.4 are the leading EVs selling below MSRP, with the Kona Electric averaging 4.6% below its MSRP.
• A recent study by iSeeCars shows that electric vehicles and larger trucks and SUVs are among the models most frequently sold below MSRP.
• Hyundai and Kia offer significant incentives on their EV models, including a $7,500 EV lease bonus and additional discounts, to remain competitive in the U.S. market.
• The high demand for premium and performance models like the MINI Cooper Hardtop and Porsche Taycan has led to these vehicles selling for well above their MSRP.
• The market for electric vehicles appears to have reached a saturation point, with prices and sales struggling compared to the previous year.