Overview

• Hyundai posted all-time September and Q3 highs with 71,003 vehicles for the month and 239,069 for the quarter, as U.S. EV sales rose 153% year over year.
• Kia reported 65,507 September sales and a record any-quarter total of 219,637, reaching 636,148 year to date, with the EV9 notching best-ever monthly (3,094) and quarterly (7,510) results.
• Hyundai Motor Group’s combined U.S. sales climbed 12.1% in September to 143,367 and reached a record 481,750 in Q3, with a monthly EV high of 17,269 including 11,052 for Hyundai and 6,217 for Kia.
• Hyundai moved to broaden access to its EVs by cutting 2026 IONIQ 5 prices by up to $9,800 and extending $7,500 cash incentives on 2025 models through October.
• Kia signaled product updates, with media reporting built-in NACS ports on refreshed 2026 EV6 and EV9 to enable Tesla Supercharger access, and the company publishing 2026 Sorento MSRPs starting at $32,190 for ICE, $38,890 for HEV, and $48,290 for PHEV.