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Hyundai Forms Tariff Task Force as U.S. Trade Policies Tighten

The automaker reaffirms annual earnings targets, reports Q1 profit growth, and freezes prices while preparing for upcoming U.S. auto parts tariffs.

A Hyundai Motor’s all-new NEXO is on display at the 2025 Seoul Mobility Show in Goyang, South Korea, April 3, 2025.   REUTERS/Kim Hong-Ji
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This photo provided by Hyundai Motor Group shows the headquarters of Hyundai Motor Co. and Kia Corp. in southern Seoul. (PHOTO NOT FOR SALE) (Yonhap)
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Overview

  • Hyundai Motor has established a task force to address the impact of U.S. tariffs, including a 25% tax on imported vehicles that took effect on April 2 and upcoming tariffs on auto parts expected by May 3.
  • The company reported a 2% rise in Q1 operating profit, reaching 3.6 trillion won ($2.5 billion), supported by favorable currency conditions.
  • Hyundai reaffirmed its annual earnings target despite potential tariff-related challenges that could significantly increase costs.
  • A price freeze on Hyundai's current U.S. model lineup will remain in effect until June 2 to maintain market competitiveness.
  • As part of its $21 billion U.S. investment plan, Hyundai is accelerating production at its Georgia plant to reduce reliance on imports and support long-term growth.