Overview

• People familiar with the matter say Hyundai is weighing a 1% uptick to the suggested retail price of every U.S. model as soon as next week, leaving current dealer inventory untouched.
• To avoid further raising base prices, the automaker intends to raise shipping charges and option fees for features fitted before vehicles reach dealers.
• Hyundai emphasizes that no final decision has been made and that any adjustment is part of its regular annual pricing review, not a direct response to President Trump’s 25% import levy.
• The company has already shifted some Tucson crossover production from Mexico to U.S. plants and unveiled a $21 billion investment aimed at localizing 70% of its U.S. sales.
• Other carmakers such as Ford and Subaru have also raised import model prices or pulled financial targets amid ongoing global trade uncertainties.