Overview

• Hyundai has launched a task force to mitigate the impact of U.S. tariffs, with a focus on increasing local sourcing of auto parts and optimizing production strategies.
• Production of the Tucson crossover has been partially shifted from Mexico to Hyundai's Alabama plant, with further relocations under consideration.
• The company has announced a temporary freeze on U.S. vehicle prices until June 2 to maintain market stability amidst tariff pressures.
• Hyundai reported record first-quarter results, with a 2.1% rise in operating profit to 3.63 trillion won and a 9.2% increase in sales revenue to 44.4 trillion won.
• A $21 billion U.S. investment plan, including expanded production capacity in Georgia and Alabama, aims to counteract the financial impact of new tariffs.