Overview

• Electric vehicles accounted for just 2.7% of Hyundai Australia’s sales this year, compared with 10.8% at Kia and 16.4% at MG.
• CEO Don Romano publicly admitted Hyundai was “doing a terrible job” with EVs, blaming a lack of focus and a fixed-price online sales approach that sidelined dealers.
• Hyundai has scrapped its direct-online EV model and introduced the Ioniq 9 flagship SUV and Inster light SUV through its dealer network.
• A new dealer training program is underway to enhance EV infrastructure, staff expertise and customer outreach across Hyundai showrooms.
• This strategic pivot aims to reverse falling deliveries of the Ioniq 5 and Ioniq 6 and ensure compliance with Australia’s stringent New Vehicle Emissions Standards.