Overview

• Dean Gavin, 52, consumed up to 14 cans of Pepsi Max daily over 3½ years, totaling approximately 15,000 cans and costing £60 per week.
• His heavy caffeine intake disrupted his sleep, limited to 2-3 hours per night, and worsened his Tourette’s tics, prompting him to seek help.
• Diagnosed with Type 2 diabetes in 2021, Gavin switched from full-fat Coke to sugar-free Pepsi Max as part of his disease management strategy.
• A two-hour hypnotherapy session with David Kilmurry in April 2025, followed by a single follow-up, led to Gavin immediately quitting Pepsi Max.
• Since quitting, Gavin reports improved sleep, reduced tics, significant financial savings, and a renewed sense of control over his life.