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HyperTexting Turns the Open Web Into an Algorithm-Free Social Feed

It replaces algorithmic recommendation with user-selected RSS feeds to return publishing power to personal websites.

Overview

  • HyperTexting launched this week as a free iOS app from Caleb Hailey’s Herd Works that displays websites, blogs, newsletters and podcasts in a scrollable, social-media-style feed without recommendation algorithms.
  • The app uses RSS under the hood to pull updates into a reverse-chronological feed so users see only the sites and creators they follow rather than content chosen by opaque algorithms.
  • Users can add and follow feeds with a tap, connect their own sites built on WordPress, Ghost or static generators, and publish posts on their personal domains that then appear in followers’ feeds.
  • Key features include an Explore tab that surfaces trending web content and an optional Safari extension that lets people add sites while browsing, but broader platform expansion and monetization are not yet finalized.
  • The launch builds on renewed interest in user-controlled publishing after years of algorithmic timelines and link deranking on major social platforms and could shift how everyday users discover and own online content.