Overview

• The insolvency process was opened on September 12 by the Amtsgericht Augsburg due to payment inability and overindebtedness, according to the insolvency register.
• Commercial activity has effectively ceased as the website and online shop are offline and brand social accounts have been inactive for months.
• Cathy Hummels, a co‑founder and shareholder, said her stake is now effectively worthless and that payments to her remain outstanding, as reported by Bild.
• Warsteiner invested via H. C. New Ventures in 2022 and held about 29 percent, and the brewery has not provided substantive comment on the collapse.
• Founded in 2021, Hye sold functional drinks with supplements through limited regional listings at Edeka, Rewe, and Globus, faced a 2023 Foodwatch warning over health claims, and saw a management handover from founder Andre Klan to Daniel and Denis Gibisch.