Overview
- On September 26, the City Civil Court of Hyderabad issued an ad-interim injunction protecting Konidela Chiranjeevi’s name, image, voice, and likeness from unauthorised commercial or digital use.
- The order restrains defendants numbered 1 to 33 and defendant 36, as well as any other persons or entities, from exploiting his persona or stage titles Mega Star, Chiru, and Annayya for gain.
- Protection applies across digital, print, and broadcast media, with the court citing misuse via internet platforms, merchandise, and AI-generated content.
- The court warned that violations, including imitation, defamation, or unauthorised commercialisation, will invite strict civil and criminal consequences, explicitly cautioning TV channels, OTT services, content creators, and media outlets.
- Chiranjeevi met Hyderabad Police Commissioner Sajjanar on October 11 to brief authorities, and notifications to defendants are underway ahead of the October 27 proceedings.