Overview
- An ad‑interim injunction issued on September 26 restrains more than 30 platforms, brands and individuals from using the actor’s identity without consent.
- The order covers his voice, image and popular monikers such as “Megastar,” “Boss,” “Annayya” and “Chiru” as elements of protectable publicity rights.
- Citing the rapid spread of online content, the court dispensed with prior notice to defendants numbered 1–33 and 36 to avoid the relief becoming ineffective.
- The court warned that AI‑generated or morphed depictions could be misused for commercial, political, anti‑national or pornographic purposes, causing irreparable harm.
- No interim restraint was issued against MeitY or the DoT due to Section 80 CPC notice requirements, and the case is listed for its next hearing on October 27.