Overview

• HYBE announced on June 30 that it will establish an Indian subsidiary in the second half of 2025, targeting a September–October launch after completing market research and legal filings.
• The move reflects chairman Bang Si-hyuk’s "multi-home, multi-genre" strategy to replicate K-pop’s integrated training and production systems in key global markets.
• India’s population of over 1.4 billion and rapidly expanding entertainment sector position it as a pivotal market for HYBE’s localized approach.
• HYBE has already set up branches in the United States, Japan, Latin America and China, securing chart success for acts like HYBE America’s Katseye on the Billboard Hot 100.
• Previous ventures include HYBE Latin America’s audition series for a new boy band and HYBE Japan’s management of the boy groups &TEAM and aoen.