Overview

• The project debuted July 18 with immersive installations at Mexico City’s Museo de la Refinería showcasing the band’s living quarters and recording studio.
• HYBE Latinoamérica has adapted its Korean idol training model to Latin culture, offering vocal, physical, emotional and artistic development rooted in authenticity and family values.
• A 16-contestant reality competition representing Latin America, the United States and Spain will premiere on social media on August 14 to select six final members.
• The chosen six and the band’s debut single will be unveiled at a private event on October 21 at Auditorio Nacional, with invitation-only tickets distributed through social media.
• Fans are invited to participate in on-site experiences and online interactions to help build a community-led phenomenon around Santos Bravos.