Overview

• HYBE announced on September 23 that it has set up HYBE India Entertainment Private Limited in Mumbai, its fifth overseas base after Japan, the United States, Latin America and China.
• The company frames Mumbai as a strategic hub to connect India’s music and content ecosystem with HYBE’s global network.
• HYBE India’s stated mission is “WHERE VOICES OF INDIA BECOME GLOBAL STORIES.”
• HYBE says the subsidiary will run localized auditions and an artist training and development program while supporting regional activities of HYBE Music Group artists.
• HYBE cites nearly 185 million music streaming users in India as a key rationale for expanding into the market.