Overview
- HYBE confirmed it registered HYBE India Entertainment Private Limited in Mumbai earlier this month, positioning it as a strategic hub for the region.
- The subsidiary will implement a localized training and development system with auditions tailored to Indian culture under the mission "Where voices of India become global stories."
- HYBE India will also support regional promotions and activities for existing HYBE Music Group artists in the Indian market.
- The expansion advances HYBE’s "multi-home, multi-genre" strategy following overseas hubs in Japan, the United States, Latin America, and China.
- Industry data cited by HYBE highlights India’s roughly 185 million music streamers and a 362% rise in K-pop streaming since 2018, while specific leadership, audition dates, and debut timelines have not been announced.