Overview
- HYBE will sponsor LAFC’s first Audi 2025 MLS Cup Playoff home game at BMO Stadium on Oct. 29.
- Planned activations include stadium-wide music from HYBE artists with a synchronized light show, LED wristbands, lasers, fireworks, and Korean‑inspired food from local vendors such as Love Hour.
- LAFC, the Western Conference No. 3 seed, will host No. 6 seed Austin FC in the series opener associated with the partnership.
- HYBE chairman Bang Si‑Hyuk and LAFC co‑president Larry Freedman described the collaboration as a bridge between cultures and a showcase for passionate fan communities.
- The initiative leverages LA’s large Korean community, BMO Stadium’s recent K‑pop concert history, and the surge in interest since Son Heung‑min joined LAFC, whose jersey quickly led Fanatics sales.