Overview
- HYBE has launched an audit into ADOR, its subsidiary responsible for the K-pop act NewJeans, citing concerns that CEO Min Hee-Jin is trying to take control of the agency.
- Min Hee-Jin refutes the allegations, describing them as 'absurd' and a response to her criticisms of another HYBE label, Belift, for copying NewJeans.
- Despite the ongoing dispute, NewJeans is set to continue with their scheduled music releases, including a new single and a world tour.
- Stock prices for HYBE have fallen significantly following the announcement of the audit and the public feud.
- The conflict has sparked widespread media coverage and discussions, highlighting issues of corporate governance and cultural authenticity within the K-pop industry.