Overview
- HYBE introduced Tuide through the five‑track EP 'Tune & Play' and a lead single titled 'Sun Kiss', and the company is promoting the group from its new sublabel A Bold Dream.
- Tuide is a seven‑member, multinational lineup — Seohee, Seoyeon, Elena, Jia, Saki, Seah and Yi Hani — with members born between 2006 and 2011.
- The group defines its signature style as 'soultronic', which blends the warm sensibility of soul with sleek electronic elements across the EP's songs.
- Tuide held a media showcase in Seoul to perform 'Sun Kiss' and outline promotion plans; the single's music video was reported to have been filmed in locations across Iceland.
- Early online reaction mixes praise for the sound and visuals with frequent comparisons to contemporary girl groups such as NewJeans and KATSEYE, and the members have said their short‑term goal is broad name recognition and rookie awards.