Overview
- The new X and Instagram accounts went live on November 3 with a “Namaste India” message and the line “Where Indian Voices Become Global Stories.”
- On X, HYBE India followed key HYBE labels and services such as BIGHIT MUSIC, PLEDIS, ADOR, Weverse, HYBE Merch, HYBE INSIGHT, and HYBE Latin America, indicating direct integration.
- Media have reported that HYBE opened an office in Mumbai months earlier, positioning India as its fifth regional subsidiary after the United States, Japan, China, and Latin America.
- Fans connected the rollout to hopes for BTS concerts, pop-up stores, and local events, but no tour stops or live shows in India have been announced.
- Entertainment reports suggest BTS are targeting a March 2026 album and a subsequent world tour, which remains unconfirmed by HYBE and does not include announced India dates.