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HYBE Debuts India Presence With Official Social Accounts From Mumbai Subsidiary

The launch signals early steps toward a localized strategy focused on research and talent development.

Overview

  • On November 3, HYBE India went live on X and Instagram with the greeting “Namaste India” and the message “Where Indian Voices Become Global Stories.”
  • The company is operating from a Mumbai office reported as HYBE’s fifth global subsidiary after the United States, Japan, China, and Latin America.
  • The new accounts followed HYBE’s labels and platforms, and the Instagram handle tracked four accounts including BIGHIT Exhibition linked to BTS events.
  • Korean media reports cited by outlets say HYBE has been conducting market research and handling corporate setup, with reported plans for India-specific auditions and a tailored training system.
  • Fans connected the debut to BTS’s expected comeback and a potential 2026 world tour, though concert stops for India have not been announced.