Hybe and Universal Music Group Forge 10-Year Global Distribution Deal

The landmark agreement encompasses exclusive distribution rights for Hybe's artists, including BTS, and a collaborative expansion of the Weverse superfan platform.

Universal Music Group (UMG) and Hybe announce a 10-year exclusive distribution deal for Hybe's roster of artists, including BTS.
The deal also includes collaboration on the Weverse superfan platform, aiming to deepen the connection between UMG artists and their fans.
Scooter Braun, CEO of HYBE America, will oversee promotional and marketing activities in North America, expanding the global reach of both companies.
The partnership does not cover social media platforms like YouTube, Meta, and TikTok, allowing Hybe artists to maintain their presence on these platforms.
Hybe and UMG's partnership began in 2017 with a distribution agreement for BTS in Japan, and has since evolved to include multiple collaborative projects.