HYBE America Names Ethiopia Habtemariam President of Music
Her remit centers on A&R leadership to drive an Atlanta buildout with Quality Control.
Overview
- The appointment is effective immediately in a newly created role overseeing A&R, artist development and long-term growth across HYBE America's labels.
- A key mandate is expanding the company's presence in Atlanta, with an explicit focus on strengthening ties with Quality Control Music.
- Habtemariam will report to HYBE America chairman-CEO Isaac Lee and will split her time between Los Angeles and Atlanta.
- The veteran executive previously served as chairwoman and CEO of Motown Records and spent over two decades at Universal Music Group, where she helped lead the Quality Control–Motown venture and developed artists including Lil Yachty, City Girls, Migos and Lil Baby.
- HYBE says she will continue close collaboration with Universal Music Group, and Quality Control leaders Pierre “P” Thomas and Kevin “Coach K” Lee publicly backed the move.