Overview

• Released Sept. 25 from Chicago, the Time Rich Report surveyed 2,000 U.S. adults between June 11–17, 2025 in collaboration with Wakefield Research.
• The study reports 82% feel they lack sufficient time with the people who matter most, while 62% consider travel to be quality time.
• Parents are especially time-poor, with 86% lacking quality time and spending nearly as much time on devices as with their children, 42% would choose a dream family trip, and among couples 31% lack time together while 84% say trips boost relationships even after returning home.
• Loneliness is rising as 55% report feeling lonely and only half had a meaningful conversation in the past week; 50% say planning a trip lifts their mood and one in four would travel solo or with friends.
• Hyatt is rolling out the "Time Here Is Worth More" campaign across its 140+ all-inclusive resorts and collaborating with Deepak Chopra on Mindful Moments offerings, including tools such as DeepakChopra.ai to support presence during stays.