Overview
- Hyatt Hotels Corporation and Homeinns Hotel Group announced a master franchise agreement to introduce Hyatt Studios in China.
- Homeinns plans to open about 50 Hyatt Studios over the next several years, building a development pipeline focused on key business and travel destinations.
- The planned rollout targets first- and second-tier cities as companies position for long-term demand in high-growth markets across China.
- Hyatt Studios, part of Hyatt’s Essentials portfolio, is an extended-stay brand offering studio-style rooms with kitchenettes and workspaces.
- The collaboration builds on the partners’ earlier UrCove venture and is intended to broaden options for World of Hyatt members as projects progress through planning and approvals.