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Hyatt Debuts Unscripted Brand Globally as Vietnam's Wink Hotels Join

The conversion-focused move expands Hyatt's Vietnam presence to ten hotels covering over 2,000 rooms.

Overview

  • Six operating Wink hotels — Saigon Centre, Danang Centre, Danang Riverside, Tuy Hoa Beach, Can Tho Centre and Hai Phong Centre — have converted to Unscripted by Hyatt.
  • The expanded footprint reaches Vietnam's largest cities as well as emerging destinations including Can Tho, Tuy Hoa and Hai Phong.
  • Wink Hanoi Westlake is planned to open in late 2026, bringing the Unscripted collection in Vietnam to seven properties.
  • Unscripted by Hyatt is part of the Essentials portfolio with a conversion-friendly model that preserves local brand identity while connecting properties to Hyatt systems and the 61 million–member World of Hyatt program.
  • The agreement with Indochina Kajima, a joint venture of Indochina Capital and Kajima Corporation, was characterized by executives as a natural fit for Wink's tech-driven, sustainability-focused brand.