Overview
- Disney confirmed Hurly‑Burly will occupy the former Jellyrolls space and officially open to the public on Oct. 1, 2026, after media previews on Sept. 25–26 showcased the finished venue.
- The venue will run a split schedule with a walk‑up window opening at 11:00 a.m., doors at 4:00 p.m., family activities and hosted games from 4:00–9:00 p.m., and a 21+ live‑music cocktail program from 9:00 p.m. until 1:00 a.m.
- Hurly‑Burly’s menu centers on shareable small plates and crafted cocktails, with published prices reporters cited such as meatballs $15, roast beef sliders $17, antipasto $21, mini cider doughnuts $11, and cocktails priced roughly $17–$21.
- Walt Disney Imagineering dressed the space as a vintage seaside theatre with a stage, star‑projected ceiling, period props and a layered fictional backstory focused on performer Polly Delmar that guests can read in display cases.
- The opening is part of a broader BoardWalk reimagining that shifts some late‑night inventory toward higher‑margin private events — including Atlantic Dance Hall moving to private bookings — and raises practical questions about resort parking and transit for guests staying offsite.