Overview
- Disney held media previews on Sept. 25–26 that revealed Hurly‑Burly’s finished vintage seaside‑theatre interior, display cases with a fictional performer backstory, and stage-ready band setups.
- The venue will open to the public Oct. 1 with a walk‑up window opening at 11:00 a.m., doors at 4:00 p.m., family programming from 4:00–9:00 p.m., and a 21+ nightlife shift from 9:00 p.m. until 1:00 a.m.
- Previewed menus show shareable small plates priced about $11–$21 and signature cocktails at $17–$21, plus a $6.99 nonalcoholic frozen option and to‑go drinks available from the promenade window.
- Hurly‑Burly will stage rotating nightly bands that span Motown, 1980s covers, jazz and Top 40 sets, using a booked rotation listed to include acts such as Sia and the Tin Pan, Velvet Soul, Velvet Neon and American Siren.
- The new lounge is part of a broader BoardWalk rework that restores late‑night capacity lost when Jellyrolls closed, emphasizes themed storytelling by Walt Disney Imagineering, and shifts larger weekend ballroom bookings toward private events to increase revenue.