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HUNTR/X Performs ‘Golden’ at the 2025 Macy’s Thanksgiving Day Parade

The daytime showcase highlighted a fiction-to-reality rollout that has turned the film’s music into a mainstream force.

Overview

  • Real-life singers EJAE, Audrey Nuna and Rei Ami performed in character as HUNTR/X, delivering “Golden” at the 99th parade in New York City.
  • The set followed a shot of the Derpy Tiger balloon and featured golden-gloved dancers, a logoed stage, fireworks and confetti before cheering crowds.
  • Golden” spent eight weeks at No. 1 on the Billboard Hot 100 and earned four Grammy nominations, including Song of the Year, becoming the first K-pop track by an all-female group to top the chart.
  • The soundtrack’s momentum includes three additional songs reaching the Hot 100 top 40 and the album becoming the first film soundtrack to lead the U.S. chart since Encanto in 2022.
  • The parade slot continued HUNTR/X’s mainstream TV run after an Oct. 4 Saturday Night Live sketch with Bad Bunny and a full performance plus interview on The Tonight Show on Oct. 7.