Particle.news

Download on the App Store

Hundreds Pack S.F. Park for 'Performative Male' Contest as James Bennett Wins

Organizers used a custom AI screen with small sponsors to turn a week-old idea into a viral park pageant.

Pondering women's rights in preparation for the look-alike contest. Photo by Jordan Montero.
Matt Jereza dons a Charli XCX Brat shirt while being judged by an all-women panel during a performative male contest at Alamo Square Park in San Francisco.
Steven Zhang reveals a cutout for his phones in a book after receiving a tot bag for placing top five during a performative male contest at Alamo Square Park in San Francisco.
Jackie Chen passes out complimentary matcha while dressed as a “matcha maid” during a performative male contest at Alamo Square Park in San Francisco.

Overview

  • James Arthur Bennett V of Redwood City was selected the winner after finalists were narrowed by an AI tool and on-site judging.
  • Organizers reported more than 1,000 RSVPs on Partiful and a crowd that forced an earlier start and created entry confusion.
  • Contestants uploaded photos to performative.lol, a custom model trained on props like matcha, tote bags and feminist books to triage entrants.
  • Prizes included a small trophy, custom tote bags and gift cards, with support from startups and a $500 donation from Kiss of Matcha.
  • Attendees framed the 'performative male' as a satire of men adopting feminine-coded tastes, and coverage places the spectacle within a wider wave of viral look‑alike competitions.