Humane Society Rebrands as Humane World for Animals with Sia’s 'Solsbury Hill' Cover

The 70-year-old animal welfare organization unveils a new name, logo, and global mission, marked by a campaign featuring Sia's rendition of a Peter Gabriel classic.

• The Humane Society of the United States has officially rebranded as Humane World for Animals to better reflect its global mission and focus on animal welfare.
• The organization introduced a new logo featuring five animals in a globe design, symbolizing its unified international efforts and commitment to all animals.
• Sia recorded a cover of Peter Gabriel's 'Solsbury Hill' to support the rebrand, with proceeds from the song going directly to Humane World for Animals.
• The rebrand aims to clarify the organization's mission, attract broader support, and inspire optimism about creating a world free of animal cruelty.
• A new ad campaign, featuring Sia's song and animal puppets, highlights the group's vision for a compassionate future and departs from traditional shock-based messaging.

3 Articles

People Green Matters Adweek