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Huma Qureshi’s ‘Baby Do Die Do’ Opens Softly as Makers Complain About Showcasing

A weak opening of about ₹40 lakh on Day 1 on a small number of screens raises doubts about the film’s ability to recoup reported costs.

Overview

  • The film, which opened July 3, recorded a net Day 1 collection of roughly ₹40 lakh across about 778 shows, according to box‑office trackers.
  • Critics widely praise Huma Qureshi’s performance as a deaf-and-mute contract killer while calling out predictable plotting, uneven pacing and convenience in the screenplay.
  • Co-producer Saqib Saleem publicly said the Saleem Siblings’ independent release did not get proper showcasing, blaming limited distribution muscle for part of the weak start.
  • Promotional moves included a recreated classic song, playful references to rival film Alpha and Huma Qureshi’s on-the-ground theatre visits to build word-of-mouth after release.
  • With unofficial budget estimates cited around ₹22–25 crore and a major July 3 release opposite Alpha, the film faces an uphill path to recovery and will depend on weekend turnout and sustained audience buzz.