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Hulu’s Kidfluencer Docuseries Lifts Veil on Viral Family Vlog Incomes

Fishfam and Mighty McClures disclose high six-figure earnings as child welfare and online safety concerns grow

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Overview

  • All six episodes of the series launched on Hulu on July 8, compiling six years of behind-the-scenes footage from the Fishfam and Mighty McClures channels.
  • Kyler and Madison Fisher say some days’ vlogging income rivals a full college tuition or exceeds what 90 percent of workers make in a day.
  • Ami and Justin McClure report up to $150,000 in monthly revenue from ads and brand deals, and their twin daughters secured a $125,000 Nike partnership.
  • Fishfam’s channel has over 4.7 million YouTube followers and The McClure Twins account boasts about 4.5 million subscribers.
  • Child welfare advocates and online safety experts have criticized the families’ exposure of underage children to global audiences, prompting calls for clearer regulations.