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Hulk Hogan's Real American Beer Prepares All-Cash Bid for Hooters Brand

The wrestling icon's company aims to acquire Hooters' intellectual property out of bankruptcy to revitalize the brand through licensing and modern ventures.

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Overview

  • Real American Beer, founded by Hulk Hogan, plans to submit an all-cash bid for Hooters' intellectual property, pending bankruptcy court approval.
  • The acquisition would focus on licensing the Hooters brand back to restaurants while expanding into merchandise, digital content, gaming, and consumer products.
  • Hogan's company emphasizes Hooters as a symbol of Americana, aiming to modernize its appeal for new generations without altering its core identity.
  • Hooters of America filed for Chapter 11 bankruptcy in March 2025, restructuring its debts while keeping restaurants operational.
  • Both Hogan and Hooters trace their roots to Clearwater, Florida, highlighting a personal and historical connection in this potential deal.