Overview

• Ishaan Khatter has been named one of the faces of BOSS’s ‘Be the Next’ Fall/Winter 2025 campaign.
• The international lineup also features Aaron Pierre, S. COUPS, Taylor Fritz, and Amelia Gray.
• A campaign film portrays Khatter moving through a symbolic tunnel toward light while wearing new-season BOSS looks.
• The push includes large outdoor and digital billboards globally, with the collection available in BOSS stores, on boss.com, and through wholesale partners.
• Campaign credits list photographer Mikael Jansson with creative direction by Trey Laird & Team Laird, as Khatter’s recent Cannes and Netflix work raises his global profile.