Overview

• Hugo Boss's Q1 2025 organic sales fell 2% year-on-year to €999 million, slightly exceeding market expectations.
• EBIT dropped 12% to €61 million, outperforming analyst forecasts of €50 million, as cost controls and efficiencies mitigated challenges.
• Sales in the Asia-Pacific region declined 8%, with particularly subdued demand in China, while Japan saw double-digit growth.
• Revenue in the Americas fell 1%, driven by weaker U.S. demand, though Latin America achieved double-digit growth.
• The company maintained its 2025 guidance, expecting flat sales between €4.2–4.4 billion and EBIT growth of 5–22%, despite global economic uncertainty.