Hugo Boss Projects Flat Sales for 2025 Amid Economic Challenges

The German fashion brand cites macroeconomic volatility and cautious consumer spending while focusing on profitability and operational efficiencies.

Hugo Boss reported a 3% sales growth in 2024, reaching €4.31 billion, but fell short of its €5 billion target initially set for 2025.
For 2025, the company forecasts sales to range between a 2% decline and a 2% increase, projecting €4.2 billion to €4.4 billion in revenue.
The company aims to improve EBIT (earnings before income and taxes) by 5% to 22% in 2025, targeting €380 million to €440 million, after a 12% decline in 2024.
Regional performance in 2024 showed 8% growth in the Americas, 3% growth in EMEA, and a 2% decline in Asia-Pacific, with China remaining a challenging market.
Hugo Boss continues to implement cost-saving measures, such as reducing reliance on air freight and consolidating service operations, while maintaining investments in brand and digital growth.