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17h ago

Hugh Freeze Outlines Transparent Recruiting Strategy Ahead of Auburn’s 2025 Opener

Leveraging new SEC and Deloitte data through a compliance-driven NIL model, Auburn expects its transfer-heavy roster to translate talent into wins

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Jul 15, 2025; Atlanta, GA, USA; Auburn Tigers head coach Hugh Freeze talks to the media during SEC Media Days at Omni Atlanta Hotel. Mandatory Credit: Jordan Godfree-Imagn Images/File Photo
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Overview

  • Freeze expressed confidence at SEC Media Days despite compiling an 11-14 record over his first two seasons at Auburn.
  • The Tigers secured top-10 freshman and transfer recruiting classes and added former Oklahoma starter Jackson Arnold at quarterback.
  • Athletic director John Cohen said the program will adjust its recruiting plan in response to new SEC and Deloitte insights.
  • Auburn has adopted a transparent, rule-abiding NIL strategy under the NCAA’s $2.8 billion antitrust settlement to foster sustainable growth.
  • The 2025 campaign opens Aug. 29 in primetime at Baylor, giving Auburn a chance to convert its on-paper talent into its first winning season under Freeze.