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Hugh Freeze Confronts Decommitment Wave as Auburn Kicks Off Nike Partnership

Auburn must capitalize on a new 10-year Nike deal to restore recruiting momentum following major prospect flips.

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Overview

  • Auburn’s 2026 class has dropped to six commits after four-star WR Denairius Gray, JaMichael Garrett, Shadarius Toodle and Devin Carter rescinded or flipped pledges.
  • Freeze’s first two seasons produced 6-7 and 5-7 records without bowl appearances, intensifying scrutiny on his leadership.
  • The Tigers began a 10-year partnership with Nike on July 1, ending their Under Armour agreement that dated back to 2006.
  • Despite scholarship limits and recent decommitments, Freeze said he remains confident Auburn can still sign a top-10 class this cycle.
  • Analysts warn that a strong start to Auburn’s favorable 2025 SEC schedule is crucial to reversing on-field declines and enticing recruits.