Overview

• A OnePoll.com survey of 2,000 UK adults found that 45% never floss, 41% brush once a day, and 12% admit using a finger instead of a toothbrush.
• Only a quarter of respondents visit the dentist annually, while 34% have never seen a hygienist and 11% do not know what one is.
• Seventy-nine percent believe people are judged on their dental appearance, and nearly half say poor oral hygiene has hindered their social or professional opportunities.
• Experts recommend brushing for two minutes twice daily and using electric toothbrushes with built-in timers to meet cleaning guidelines.
• Philips Sonicare will donate £1 from each toothbrush sold at Boots to The Hygiene Bank charity to support oral health initiatives.