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Huda Beauty Ends Ties With Love Island USA Alum Huda Mustafa After Livestream Slur Fallout

The brand cited a lack of seriousness in the influencer’s response to a viral clip of a slur against a castmate.

Overview

  • An Instagram Live featuring Huda Mustafa and Louis Russell included a caller using a racial slur about Olandria Carthen, and their initial laughter and confusion went viral.
  • Huda Beauty announced on October 31 that it terminated its collaboration with Mustafa, saying her behavior did not align with company values.
  • The company removed Mustafa-related campaign materials from store displays and social media following the decision.
  • Mustafa first suggested she hadn’t clearly heard the slur, then issued a fuller apology to Carthen and pledged a personal donation to the NAACP; Russell also apologized for his flustered response.
  • Carthen condemned the language and urged donations to Black-led organizations including UNCF, the NAACP, and the Thurgood Marshall College Fund, as coverage links the episode to a broader pattern of race-related controversies tied to season 7.