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Huda Beauty Ends Partnership With 'Love Island' Alum Huda Mustafa After Livestream Racial-Slur Incident

The brand cited behavior out of line with its values after a caller used a slur about Olandria Carthen during a stream, prompting widespread backlash.

Overview

  • Huda Beauty announced on Oct. 31 that it ended its collaboration with Huda Mustafa and would remove related content from social platforms and in-store displays.
  • A viral clip from an Instagram Live showed an unknown caller using the N-word about Olandria Carthen as Mustafa and Louis Russell briefly laughed before ending the call.
  • Mustafa later issued a fuller apology, said she was caught off guard, called her reaction inappropriate, and pledged a personal donation to the NAACP.
  • Carthen condemned the language as unacceptable and urged donations to Black-led organizations including the UNCF, NAACP, and the Thurgood Marshall College Fund.
  • Russell said their response was a startled reaction and denounced the language as harmful, while several fellow Islanders publicly called for accountability.