Overview

• Counterpoint Research reports Huawei captured 21% of Q2 2025 shipments, ahead of Apple at 17%, with Xiaomi at 9%, imoo at 7%, and Samsung at 6%.
• Huawei’s smartwatch shipments jumped 52% year over year, while Apple’s fell 3%, marking Apple’s seventh consecutive quarterly decline.
• Global smartwatch shipments rose 8% year over year in Q2 2025, ending a five-quarter downturn that began in early 2024.
• Counterpoint ties the market’s recovery to rising demand in China driven by health-focused consumers and greater integration of AI and IoT in ecosystem devices.
• Apple remained the leader in the advanced smartwatch segment, as Xiaomi and imoo posted strong gains and Samsung ranked fifth with a 3% decline.