Huawei Surges in China's Smartphone Market, Apple Struggles
Huawei's Mate 60 series drives 83% sales growth, while Apple's iPhone sales grow only 11% in October
- Huawei's sales surged by 83% in October, largely due to the success of its Mate 60 series, which features a self-developed advanced chip.
- Apple's iPhone sales in China continue to struggle, with growth of only 11% in October, far lower than expected after a new launch.
- Despite US sanctions aimed at halting shipments of some chips to China, Huawei managed to launch its Mate 60 smartphone series, surprising the tech sector and causing speculation of sanctions-busting or industrial espionage.
- Apple's iPhone 15 Pro Max offers a glimmer of hope, with reports of high demand for specific colors of the top-end model suggesting that sales will increase once that demand can be met.
- China's smartphone market, which has seen sales fall over several quarters, may be poised for a rebound, with research firm IDC predicting unspecified year-on-year sales growth in the fourth quarter.