Overview
- Huawei executive Yu Chengdong confirmed on Nov. 11 that the new sub‑brand OSTA (Chinese name: 星芒) will debut at a public product event on Nov. 20 at 14:30.
- Multiple verified leaks and Yu’s Weibo signature point to a first model called the OSTA O1 Pro using a 'wide straight‑bar' design and offered in three colors with several RAM and storage SKUs, though Huawei has not confirmed specs.
- An official OSTA smartphone Weibo account went live and packaging images shown in leaks list Huawei Terminal Co. as the brand owner, reinforcing the brand rollout ahead of the event.
- Public trademark records show Huawei first filed '华为星芒' in 2023 and submitted a renewed '星芒' application in July 2026 that covers smartphones and chips, indicating planned IP protection for the line.
- The company will also present HarmonyOS‑related products at the Nov. 20 event, and observers say OSTA could fill midrange price gaps and push competitors to copy the form factor while key details such as chipset, HarmonyOS version, and final pricing remain unverified.