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Huawei Posts Early Foldable Sales Surge as Apple Prepares High‑End Foldable

Strong Chinese demand and rising component costs are reshaping premium foldable design, pricing, and competition.

Overview

  • Multiple reports published Sunday showed blogger estimates that Huawei’s Pura X Max horizontal foldable sold more than 700,000 units in its first month, with the higher‑priced ‘collector’ model slightly outselling the standard variant.
  • Huawei on August 23 opened an unlimited OTA to HarmonyOS 7.0.0.102 SP8 for the Pura X Max, adding explicit features such as 3D spatial wallpapers, a shared ‘Intimate Circle’ for health data and screen sharing, an outdoor exploration mode, and performance and camera stability fixes.
  • Bloomberg’s Mark Gurman reported that external testers have tried Apple’s expected foldable (widely called the iPhone Ultra) and praised hinge durability and a large iPad‑style inner display while noting it reportedly lacks a long telephoto lens and uses Touch ID instead of Face ID.
  • Gurman also reported that Apple plans to price the foldable at roughly $2,000 or more and is considering a modest price rise of about $100 for the forthcoming iPhone 18 series as the company absorbs some but not all higher component costs.
  • Industry context: foldables remain a small share of global phone shipments but China accounted for more than half of global foldable sales last year, making the market a key battleground that will shape how makers trade camera hardware, software features, and price to win premium buyers.